Vico Redefining
A Philippine election is never complete without its fanfare—marches, stage performances featuring popular movie stars, mascots of all kinds, and candidates dancing or clowning around to the latest beat, stamping the whole experience as a freak show. It is indeed true , our election is a circus. In Pasig, however, a shift is shaping up. Vico Sotto is redefining electoral campaigning by turning it into true people's platform, face-to-face engagement with the constituency. Instead of relying on big rallies and colorful spectacle, he brings the discussion to the kalye and eskinita—the alleys and small streets where the daily struggles of ordinary citizens unfold. The approach moves away from political gimmickry focusing instead on direct dialogue and practical solutions to real community issues. If he wished, given his lineage in the entertainment industry, the mayor could have staged a campaign filled with celebrity endorsements, musical performances, and dazzling theatrics. Yet, he...